mabu49 is a brand deeply rooted in its African cultural heritage. Born out of South Africa, Mabu is an eponym derived from the name of the mother of the designer. In Northern Sotho/Pedi (a South African language) the word means 'mother of the earth', which defines the mabu49 woman. She has unassuming strength, sensuality and effortless style. Whether in her career or supporting her family, she understands the invaluable role she plays in society.
The mabu49 brand aims to accentuate this woman's identity and compliment her lifestyle by creating a wearable aesthetic that appeals to a spectrum of women. By drawing inspiration from the history, arts, and traditions and customs of the African continent, synthesized with contemporary urban elements, mabu49 aspires to establish a place in this increasingly globalised world.